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Small Business, Big Impact

Your Resource for Digital Marketing Success

As a small business owner, the internet can become one of your best sources for growth.

December 19, 2023

Your Resource for Digital Marketing Success

As a small business owner, the internet can become one of your best sources for growth. In fact, 86% of businesses report having increased their brand awareness by using digital marketing, and 75% say doing so also boosted their brand’s credibility with their audience. However, not everyone knows where to go to learn more about digital marketing and how to use it in their businesses successfully. That’s why we compiled a list of FREE resources to learn more about digital marketing and boost your business’s online presence.

RESOURCE #1: FUNDAMENTALS OF DIGITAL MARKETING BY GOOGLE DIGITAL GARAGE

This self-paced course contains 26 modules covering several aspects of digital marketing, including how to use analytics and plan your online business strategy. It also features videos for more visual learners, and after completing the 40-question
exam at the end of the class, you’ll receive an officially recognized digital marketing certificate from Google. You can find the course by Googling “Fundamentals of Digital Marketing by Google Digital Garage.”

RESOURCE #2: DIGITAL MARKETING TRAINING BY NEIL PATEL
If you haven’t heard of Neil Patel, you should know he’s one of the leading voices in digital marketing today. He’s wildly successful and offers to teach others what he’s learned over the years for free. You can learn more about SEO, conversion optimization, YouTube, and more using his courses and the worksheet he provides. To access Neil’s library, visit NeilPatel.com/training and use the “What do you want to learn?” table of contents on the left of the page to choose what you’d like to learn about.

RESOURCE #3: ANSWER THE PUBLIC

One of a business’s biggest struggles when growing an online presence is creating content that results in profitable engagement. The best way to discover what matters to people is to ask them! That’s essentially what Answer the Public does FOR you. It pulls the most popular internet searches regarding any topic you type into the site so you can see what people want to know about your niche.

West Coast Franchise Law

If you have any questions about franchising, please contact the experienced franchise and business law attorneys at West Coast Franchise Law today at (206) 903-0401 to discuss your situation. Nate Riordan is a 2023 Franchise and Bankruptcy Super Lawyer with over 20 years expertise helping clients achieve their business goals.