When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective, from start to finish — an approach called customer-centric marketing.
What Is Customer-Centric Marketing?
Your product or service is impressive, but it’s your job to convince potential buyers. The bottom line of customer-centric marketing is to understand why a customer needs your product or service, how the product/service meets their needs, and if customers see themselves using your product/service.
One way to accomplish this is to meet your customers where they are. According to a 2023 Sprout Social Index Report, 53% of consumers increased their social media usage since the pandemic. Those consumers also desire stronger engagement from the brands they follow or support.
How Can It Benefit Your Business?
Your customers respond to techniques that appeal to emotions and invite reactions and interactions. This engagement helps nurture a relationship that gives you more information about what customers want and helps them gain trust in your offer.
Improve And Grow
Focusing your marketing strategy on customers makes promoting tailored products that respond to customer needs easier. You need to make your brand stand out in your followers’ minds, creating new followers and allowing them to contribute while feeling heard and seen.
Social media is the top channel for product discovery. However, before customers commit to a particular purchase, they check existing customers’ reviews, comments, and testimonials, making customer interactions paramount.
Creating Loyal Customers
Loyal customers are your biggest advocates and will continually choose you over competitors. Once you acquire new customers, it’s time to build those connections to create loyalty by reflecting their needs and values in your marketing campaigns. Customers who love a product or service stand by it and will tell everyone why they love it so much — and will do this without you asking.
