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7 Marketing Secrets Every Business Should Know

Successful marketing campaigns require an understanding of the human condition and effective strategies. These seven marketing secrets will aid you on your journey to build brand awareness and make impactful conversions. 1. Target AudienceMarket to the audience most likely to buy your products and return. But if your target audience is “everyone,” reconsider. When you […]

June 17, 2024

Successful marketing campaigns require an understanding of the human condition and effective strategies. These seven marketing secrets will aid you on your journey to build brand awareness and make impactful conversions.

1. Target Audience
Market to the audience most likely to buy your products and return. But if your target audience is “everyone,” reconsider. When you try to market to “everyone,” you dilute your message. Narrowing it down allows you to focus.

2. Ideal Customer Aavatar (ICA)
An ICA is the person to whom you’re going to sell. Generally, you should know the following information about them:

   • Demographics: What’s their age, gender, and job title?

   • Location: Is your customer base in town, in-state, or international?

   • Psychographic: What are their values, political beliefs, and lifestyle?

After determining how best to market to your ICA, put ads on their favorite blogs, social media sites, and media outlets.

3. Be the Solution
Research customer challenges and develop a message emphasizing how buying your product will solve their problems. Provide evidence and explanations whenever possible to show you understand and relate to their issues.

4. ‘Mere Exposure Effect’
People tend to trust familiarity. If they keep coming back to their internet haunts and notice your brand repeatedly, they’re more likely to trust you and convert. Keep pushing those ads; you’ll build a loyal clientele over time.

5. Do More
Businesses often get discouraged when they start social media marketing to attract new leads without success. However, they can try posting multiple times every day, making a daily video, or using SEO more effectively. Developing a following takes time and perseverance.

6. ‘Rule of Seven’
Customers generally have an issue to solve or a pain point to alleviate by coming to your business. They will typically require seven touchpoints before making a purchase. So, optimize every moment of the customer journey.

7. Sell Benefits
The most successful marketing typically explains why potential customers need something, not what it is. It targets customers’ emotions because they compel action.

Marketing is always challenging. However, you can always accomplish your marketing goals through a carefully structured approach leveraging these secrets.

West Coast Franchise Law

If you have any questions about franchising, please contact the experienced franchise and business law attorneys at West Coast Franchise Law today at (206) 903-0401 to discuss your situation. Nate Riordan is a 2023 Franchise and Bankruptcy Super Lawyer with over 20 years expertise helping clients achieve their business goals.